Creative Circle’s Better Practice advice

Adtherapy is an advisor to the Creative Circle – providing expert advice to marketers and agencies in key areas of advertising.

From the Creative Circle’s website:

“Selling creative work is one thing but navigating your way through the process to achieve the desired end result can be a minefield in itself. To help make the journey easier for both marketers and agencies, we’ve created Creative Circle endorsed Better Practices relating to the pitch, strategy, production and research process.”

Here are Adtherapy’s first pieces:

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  How Relationships Affect Results


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  How to Choose the Right Agency for Your Business


Also, read the pieces by other industry experts:Katherine Tripp, Stephanie Safari and Julie Zander

How to plan for better briefs – Stephanie Safari unpacks the strategy behind great briefing


How effective production can build the bottom line – Katherine Tripp


How research can be used for better creative results – Julie Zander


The ACA’s principles on procurement and remuneration

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