BriefTherapy: Briefs are hard. We can help.

We can help you with your briefwriting. Need a quick overview of how to tighten it up, or a full rewrite?

 

No problem. Let our team of exceptional strategists and creatives help you.

A brief is not just an instruction for work to be done, it’s a strategic and creative document, meant to summarise effectively the task at hand in a way that INSPIRES GREAT WORK. Many briefs are problematic – they don’t articulate the problem carefully enough , they have too many objectives, their target audience is too indistinct, there is no insight to the consumers’ behaviour, no clear idea of the behaviour change required and no jump off point for how to bring the brand benefit to life.

 

 

Leave a Comment

Connect with Facebook