Advertising Education

Gillian lectures IMC (Integrated Marketing Communications) at UCT and online through Getsmarter. She also lectures at Ad Schools. Her courses are a blend of academic theory and 25+ years of practitioner experience. She has a high level of material available, on slides and in note form.
 

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UCT (University of Cape Town).

Has lectured Business Science 3rd year (BUS3043S) and Post Grad Diploma in Marketing Management (BUS4016S) through the School of Management Studies, since 2008.

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GetSmarter

Lectures Foundations of Advertising – a 10 week course, three times a year. This gets the students a UCT certificate.

Course modules

Module 1: What is advertising?

Module 2: The advertising industry and process

Module 3: Understanding consumer behaviour

Module 4: Strategic planning for marketing and advertising

Module 5: Target audience

Module 6: Product and brand

Module 7: Media

Module 8: Alternative, digital and social media

Module 9: Message

Module 10: Advertising research

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Ad Schools

Has guest lectured at AAA, Red&Yellow and the Stellenbosch Design Academy. Available for guest lectures.

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International School of Advertising (Kenya)

Has collaborated with Susan Mokabu  in the setting up of the International School of Advertising in Nairobi.