Great brand communication is good business. How good is yours?

It’s scientifically proven that highly creative brand communication has a better ROI and ROO (Return on Objective).

Everyone has an opinion on advertising, but the truth is that making great advertising is far from easy – for both agencies and marketers.

So, why should you want ‘great’?

Did you know that creatively awarded campaigns are 10% more effective on a high spend, and 27% more effective on a low spend?
case for creativity book copy
Or that they are 11 times more efficient at generating a market share increase? Or that they are actually the less risky approach with less creative campaigns proving to be less efficient and less predictable?

These facts come from The Case for Creativity, an extraordinary summary of 15 research studies, over two decades.

The studies tell us what we already know:

Creative advertising has a better ROI than the other sort.

In this interview, Gillian Rightford tell us how Adtherapy came about.
The business was founded 2007 and has worked with many of South Africa and Africa’s biggest and best marketers and agencies. A few of our recent clients are represented in the strip below but rest assured, you’ll be in good company.Please browse through the website and the blog, and email or call +27 (0) 83 265-9099 if you need any advice regarding what we do and how we could help you.
Whether you’re on the agency or marketing side, we can help you. With your strategy, we can help you create better integration across your agencies, we can help enhance your skills.

In our extensive experience, we have seen the best of the best, and the worst of the worst.

Malcolm Gladwell, in his book Outliers: The Story of Success repeatedly mentions the “10,000-Hour Rule”, claiming that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours. Well, the Adtherapy team has well over 100,000 hours!

Our aim is to improve the efficiency of spend in Marketing Communications, through improving its effectiveness. This we do by working with both Marketers and Agencies in a number of ways which you will find detailed throughout this website, all with one aim: improve the output.

Our mantra? Better skills = better relationships = better results.

Our mission? Rid the world of bad advertising.

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