Client / Ad Agency Relationship Audit and Alignment
  • How good is this relationship?
  • What are the sticking points?
  • Have we aligned ourselves on the key expectations and deliverables, including an agreed value system and defined deal-breakers?
  • Skills and Processes Assessment
Client examples
  • How good are our people are the business of advertising?
  • Briefs, what is great advertising, how to evaluate it?
  • Your decision-making chain / pattern?
  • Is it helpful or harmful?
  • Involving the agency in your business.
Agency examples
  • How good are your people at understanding the client’s business?
  • Are they good advisors in the field of advertising?
  • Internal briefs?
  • Second-guessing client?
  • Account management 101
    • budgets
    • creative understanding
    • interpreting client needs
  • Creative’s understanding of clients business issues.
  • How to manage rejection and criticism.
Training
 
Client examples, depending on skills assessment
  • How an agency works, how to motivate and manage creative people, how to write inspiring briefs, what is great creative, how to judge it?
  • Why is creative advertising better than mediocre advertising? How to pay fairly.
Agency examples
  • A day in the client’s world
    • understanding clients business and pressures
    • selling creative to clients
    • interpreting client needs to creative
    • writing inspiring internal briefs
    • the review process
    • project management
    • budget management
    • relationship management etc.
Choosing a new advertising partner
 
Only if necessary!
 
Adtherapy’s position is that we would rather help you make the most of your current relationship.
 

Knowledge capital exist within your existing agency: competitor and market knowledge as well as client systems and processes.
 
If through our evaluation procedure it becomes apparent that you are with the wrong agency, we help you find a new one. No creative shootouts, just the potential for a great partnership.