Investigation

A meeting, or series of meetings, is held with the Agency to establish what they feel the challenges are in a particular Client relationship.

Interrogation

Current creative work is assessed objectively. Relationships, processes and skill sets are evaluated in Client and Agency through a series of meeting with everyone in the advertising development chain. Areas for improvement, system blockages as well as skills gaps in both the Client and Agency are identified.

Interpretation

A relationship and Training strategy is developed. A timetable, costing and set of Key Success Factors for implementation are agreed.

Implementation

Adtherapy may handle all of the implementation, or we may outsource to recommended partners in certain areas. Benchmarks are put in place so we can all see, at regular intervals, if things are improving, in the agreed tome frame.

The End?

Realising that a partnership isn't ever going to work, and that it’s better to just be friends, may unfortunately be the ultimate outcome of the process. If so, we help develop an exit strategy that is fair. Then start the process of finding a new partner who will easily understand and align with your goals.