It’s scientifically proven that highly creative brand communication has a better ROI and ROO (Return on Objective).
Everyone has an opinion on advertising, but the truth is that making great advertising is far from easy – for both agencies and marketers.
So, why should you want ‘great’ advertising?
Did you know that creatively awarded campaigns are 10% more effective on a high spend, and 27% more effective on a low spend?
Or that they are 11 times more efficient at generating a market share increase? Or that they are actually the less risky approach with less creative campaigns proving to be less efficient and less predictable?
These facts come from “The Case for Creativity“, an extraordinary summary of 15 research studies, over two decades.
Creative advertising has a better ROI than the other sort.
In our extensive experience, we have seen the best of the best, and the worst of the worst.
Malcolm Gladwell, in his book “Outliers: The Story of Success“ repeatedly mentions the “10,000-Hour Rule”, claiming that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours. Well, the Adtherapy team has well over 100,000 hours!
Our aim is to improve the efficiency of spend in Marketing Communications, through improving its effectiveness. This we do by working with both Marketers and Agencies in a number of ways which you will find detailed throughout this website, all with one aim: improve the output.
